What does performance marketing actually mean?

Performance marketing is advertising where you only pay for measurable outcomes such as clicks, leads, or sales rather than impressions or reach. At Kinsman & Co, campaigns across paid search and paid social are tied directly to business results so every pound of budget contributes toward a defined goal. PPC campaigns are managed end-to-end, including keyword research, audience targeting, ad creative, and bid optimisation to maximise return on ad spend.

Which platforms do you run campaigns on?

Campaigns are run across Google, Meta, LinkedIn, TikTok, Pinterest, and Bing depending on where the target audience is most active. Rather than spreading budget thinly, the focus is on the platforms best suited to business goals and scaling what performs well. A dedicated PPC agency ensures proper campaign structure, minimises wasted spend, and improves overall results without the need for an in-house team.

How much budget do I need to get started?

There is no fixed budget requirement, but typically a minimum of £2,000–£3,000 per month in ad spend is recommended. This allows enough data to optimise campaigns effectively and achieve meaningful results. Budget expectations are discussed transparently before starting.

Do you work with businesses running ads for the first time, or only established accounts?

Both. Services are provided to businesses launching their first paid campaigns as well as those with existing accounts needing improvement. Each engagement begins with a detailed audit or setup process to ensure tracking, structure, and targeting are correctly implemented before scaling ad spend.

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Average rating 4.97/5 on Google

Award-Winning PPC Marketing Agency in London

Accelerate your digital growth with our award-winning PPC Marketing. We manage high-performance Paid Search campaigns that drive real business results — more leads, more sales, and a stronger return on every pound you invest in paid advertising.

20X

ROAS from Google Ads & Paid Social for E-Commerce

£30

CPA on direct bookings for Hospitality & Travel

£40

CPL for B2B, education, F&B + fintech campaigns for Lead Gen

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Average rating 4.97/5 on Google

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Trivago

Global hotel comparison site

British Airways

UK’s flagship airline

H&M

International clothing chain

Marriott Hotels

Leading hotel company

AVIS

International car hire brand

ITV

Major British television network

Pernod Ricard

Global spirits company