Privacy policy
1. Introduction
Kinsman & Co Marketing Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website at www.kinsmanco.com (the "Site") or engage with our services.
We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have any questions about this policy or how we handle your data, please contact us using the details provided in Section 11.
2. Information We Collect
2.1 Information You Provide to Us
We collect personal data that you voluntarily provide when you interact with us, including:
• Name, email address, phone number, and company name (via our contact forms or HubSpot booking forms)
• Any information you include in messages or enquiries submitted through the Site
• Business details provided during consultations or service agreements
2.2 Information Collected Automatically
When you visit our Site, we automatically collect certain technical data through cookies and similar technologies:
• IP address, browser type and version, operating system, and device information
• Pages visited, time spent on pages, referring URLs, and navigation paths
• Location data (city/region level, derived from IP address)
2.3 Information from Third Parties
We may receive data about you from third-party platforms where our advertising campaigns run, including aggregated or pseudonymised data from Google Ads, Meta (Facebook/Instagram), and LinkedIn advertising platforms.
3. How We Use Your Information
We process your personal data for the following purposes and on the following legal bases:
Purpose
Examples
Legal Basis
Responding to enquiries
Replying to contact form submissions and booking requests
Legitimate interest / contractual necessity
Providing our services
Delivering marketing campaigns, analytics, and reporting for clients
Contract performance
Site analytics
Understanding how visitors use our Site to improve user experience
Consent (via cookie banner)
Marketing and remarketing
Showing relevant advertisements on Google, Meta, and LinkedIn platforms
Consent (via cookie banner)
Legal compliance
Maintaining records as required by law, responding to legal requests
Legal obligation
4. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies. A cookie is a small text file placed on your device that helps us analyse site usage and deliver relevant advertising.
4.1 Types of Cookies We Use
_ga, _ga_*
Google Analytics (GA4)
Distinguishes unique visitors and tracks site usage patterns
2 years
_gid
Google Analytics
Identifies unique visitors within a 24-hour period
24 hours
_gcl_au
Google Ads
Stores conversion data for Google Ads click attribution
90 days
_fbp
Meta (Facebook)
Tracks visits across websites for Facebook advertising delivery
90 days
_fbc
Meta (Facebook)
Stores Facebook click identifiers for conversion tracking
90 days
li_sugr, ln_or
Tracks LinkedIn ad interactions and conversion events
90 days
__hssc, __hstc, hubspotutk
HubSpot
Tracks session data, visitor identity, and form interactions
30 min – 13 months
_gat_gtag_*
Google Tag Manager
Throttles request rate to limit data collection on high-traffic sites
1 minute
4.2 Managing Your Cookie Preferences
When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in our website footer.
You can also control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.
5. Who We Share Your Data With
We do not sell your personal data. We may share your data with the following categories of recipients:
• Service providers who assist in operating our Site and delivering services (e.g., Webflow for hosting, HubSpot for CRM and scheduling, Google for analytics)
• Advertising platforms (Google Ads, Meta, LinkedIn) for the purpose of delivering and measuring advertising campaigns
• Professional advisors (accountants, lawyers) where necessary for business operations
• Law enforcement or regulatory authorities where required by law
All third-party service providers are required to process your data in accordance with applicable data protection law and only for the purposes we specify.
6. International Data Transfers
Some of our third-party service providers (including Google, Meta, and HubSpot) are based in the United States. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office, or reliance on adequacy decisions.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
• Contact form enquiries: 24 months from last communication
• Client project data: 6 years from project completion (for legal and contractual purposes)
• Analytics data: As determined by the cookie durations listed in Section 4
• Marketing consent records: Retained for as long as consent is active, plus 12 months
8. Your Rights
Under the UK GDPR, you have the following rights in relation to your personal data:
• Right of access – You can request a copy of the personal data we hold about you.
• Right to rectification – You can ask us to correct inaccurate or incomplete data.
• Right to erasure – You can request that we delete your personal data in certain circumstances.
• Right to restrict processing – You can ask us to limit how we use your data.
• Right to data portability – You can request your data in a structured, machine-readable format.
• Right to object – You can object to processing based on legitimate interests or direct marketing.
• Right to withdraw consent – Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us at info@kinsmanco.com. We will respond to your request within one month.
9. Children’s Privacy
Our Site and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will take steps to delete it promptly.
10. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption on our Site, access controls for internal systems, and regular security reviews.
However, no method of transmission over the internet is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
Kinsman & Co Marketing Ltd
Shoreditch Exchange, Senna Building
Gorsuch Place, London E2 8JF
Email: info@kinsmanco.com
Phone: +44 20 4602 5021
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been infringed. You can contact the ICO at www.ico.org.uk or by calling 0303 123 1113.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.