Why is PPC marketing important for London businesses?

PPC allows London businesses to reach customers at the exact moment they are searching for products or services. With high competition across industries, PPC provides immediate visibility, control over budgets, and precise targeting, making it a powerful channel alongside SEO and local digital marketing services.

Why Are Your PPC Campaigns Failing?

PPC campaigns often fail due to poor keyword targeting, weak ad copy, irrelevant landing pages, or a lack of ongoing optimisation. Many UK businesses experience wasted ad spend because they overlook data-driven decision-making. By working with an expert PPC agency in London, businesses can avoid common pitfalls and improve long-term performance.

How does PPC actually work and which platforms are available?

PPC works through an auction system. When a user searches for a keyword, an auction determines which ads appear based on bid amount, ad quality, and relevance. You only pay when someone clicks your ad. The most popular PPC platform is Google Ads, which allows advertisers to reach users actively searching for products or services.

Why is PPC marketing important?

PPC marketing is important because it delivers instant traffic, unlike SEO which can take months. It allows precise targeting based on location, age, interests, and intent. PPC also offers full budget control, enabling businesses to start small and scale campaigns based on performance.

What do I need to know before hiring a PPC agency?

Before hiring a PPC agency, review their track record, industry experience, and pricing transparency. Understand their strategy for keyword research, ad creation, and optimisation. Ask about reporting, communication, and how success is measured. A reliable PPC agency should align with your business goals and focus on delivering measurable ROI.

How much does a PPC agency cost in London, UK?

PPC agency costs in London vary depending on campaign complexity, platforms used, and monthly ad spend. Most agencies charge a fixed management fee or a percentage of ad spend. On average, hiring a PPC marketing agency in London can cost between £1,000 and £5,000 per month, depending on the level of service, expertise, and performance expectations.

Agency

Name: PPC agency in London, UK
Brand: Kinsman & Co
Rating: 0.1 (1 reviews)

2008

2026

We optimise all paid channels

Our experts are extremely experienced in all paid media channels, which means that we can deliver the highest possible ROI for each campaign we take on. At Kinsman & Co (the best PPC Agency in London), we run high-performance campaigns for brands for better results, clearer reporting, and more time to focus on growth.

Google & Bing Ads

Performance Max

Display & Programmatic

Gmail & GDN Campaigns

Shopping & Ecommerce Campaigns

Hospitality

Increased revenue by 35% and ROI by 4x.

Education

Reduced paid search by 50% YoY and increased conversions by 35%.

Property

Increased revenue by 50% and ROI by 10x.

Ecommerce/Fashion

Delivered £500,000 in revenue and ROI 12x.

Automotive

Increase car bookings by 50% YoY whilst reducing spend by 20%.

Healthcare

Built a new paid search structure and drove over 500 leads worth 5x.

Pricing Guide

From multi-format packages to individual paid management. Bespoke packages can be crafted to meet your brand's individual needs.

Media Spend (£1,000- £5,000)

£ 2,500

/mo

Based on minimum spend to ensure we can manage the campaigns and action accordingly.

Dedicated paid search team in London

Fortnightly calls

Monthly Spend (£5,000+)

£ 3,000

/mo

A minimum fee of £3,000 to manage and service the account along with a 4% fee on media spend to ensure we can optimise daily on a significant account.

Daily optimisations

Weekly check ins

New campaign testing and builds

Full Service Package (£5,000)

£ 5,000

/mo

This includes all channels to be managed including paid search and social, along with 1 new campaign creative bi-monthly.

Bi-monthly campaign creative

Paid social management

Paid search management

Weekly calls and daily optimisations

Book A Call

FAQ's

PPC starts with the user journey. When someone searches “Google Ads Management” on Google, an auction is triggered. The winner is not chosen only by bid amount — Google also considers ad rank and quality score.
The winning ad is displayed, and you pay only when someone clicks it. If no one clicks, you don’t spend any money.
For example:
If you bid €1 per click on the keyword Google ads management, 10 clicks will cost €10. If 2 people purchase your €1000 service, you earn €2000 while spending only €10 — a highly profitable outcome.
The most popular platform for PPC is Google Ads.

PPC marketing is important because SEO can take months or even years to show results, whereas PPC brings traffic immediately.
For example, if you launch a XYZ Product, you can reach people within a day and drive them to your product page.
Another major advantage is precise targeting — you can show your ads only to relevant audiences, such as people aged 25–35 in London who are interested in data analytics.
The third benefit is complete budget control. You don’t need a large investment — you can start with €10 per day and increase the budget once you see what’s working. All adjustments can also be made while the ads are running.

In 2026, PPC marketing will be largely driven by AI and automation, with smarter bidding, predictive targeting, and real-time optimisation becoming standard. Voice search ads targeting conversational, long-tail queries will grow, along with interactive and video-based ad formats that allow users to engage before converting. Businesses that adopt AI-driven PPC strategies will see better efficiency, scalability, and ROI.

Before hiring a PPC agency, ensure they have a proven track record, relevant industry experience, and transparent pricing. Understand their approach to keyword research, ad creation, and campaign optimisation. Ask about their reporting practices and how they measure success. A good PPC agency should align with your business goals and provide clear communication. Our agency offers comprehensive PPC services with a focus on delivering measurable results and maximising your ROI. Click here to read more about it.

Yes, hiring a PPC agency in London is worthwhile if you want expert management of your ad campaigns. A professional agency brings specialised knowledge, tools, and experience to optimise your campaigns, improve ROI, and save your time. They handle everything from keyword research to performance analysis, ensuring your ads reach the right audience and achieve your business goals. Our Digital Marketing agency delivers exceptional PPC services, maximising your advertising investment and driving measurable results.