What does performance marketing actually mean?

Performance marketing is advertising where you only pay for measurable outcomes such as clicks, leads, or sales rather than impressions or reach. At Kinsman & Co, campaigns across paid search and paid social are tied directly to business results so every pound of budget contributes toward a defined goal. PPC campaigns are managed end-to-end, including keyword research, audience targeting, ad creative, and bid optimisation to maximise return on ad spend.

Which platforms do you run campaigns on?

Campaigns are run across Google, Meta, LinkedIn, TikTok, Pinterest, and Bing depending on where the target audience is most active. Rather than spreading budget thinly, the focus is on the platforms best suited to business goals and scaling what performs well. A dedicated PPC agency ensures proper campaign structure, minimises wasted spend, and improves overall results without the need for an in-house team.

How much budget do I need to get started?

There is no fixed budget requirement, but typically a minimum of £2,000–£3,000 per month in ad spend is recommended. This allows enough data to optimise campaigns effectively and achieve meaningful results. Budget expectations are discussed transparently before starting.

Do you work with businesses running ads for the first time, or only established accounts?

Both. Services are provided to businesses launching their first paid campaigns as well as those with existing accounts needing improvement. Each engagement begins with a detailed audit or setup process to ensure tracking, structure, and targeting are correctly implemented before scaling ad spend.

London's Award-Winning PPC Agency

Award-winning PPC services in London built around commercial performance, from generating qualified leads to increasing ecommerce sales and improving return on ad spend. Kinsman & Co manages paid search, Google Ads, paid social and B2B PPC campaigns for businesses across London, the UK and international markets.

We build campaigns around what your business actually needs tighter targeting, efficient budget allocation, accurate conversion tracking and reporting that connects advertising performance with real business outcomes. Whether you need ongoing PPC management in London or a focused paid search strategy, our team combines strategy, data and continuous optimisation to make every pound of advertising spend work harder.

20X

ROAS from Google Ads & Paid Social for E-Commerce

£30

CPA on direct bookings for Hospitality & Travel

£40

CPL for B2B, education, F&B + fintech campaigns for Lead Gen

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PPC Agency London | Google Ads & PPC Management | Kinsman & Co

4.97/5 on Google

Dashboard with three sections: top left shows 100 conversions per month with shopping bag icon; top right shows a returns graph with ROAS line sharply increasing above total revenue line and note 'Avg CTR +3%'; bottom displays a bar chart of web revenue over last 9 months with April highlighted in orange, revenues ranging between 2k and 8k, and other months in gray.

Need London PPC services that are built around your sales pipeline rather than surface-level metrics? At Kinsman & Co, we structure paid campaigns around commercial objectives, from lead generation and ecommerce revenue to customer acquisition and brand growth.
Our approach brings together paid search, audience targeting, campaign strategy, conversion tracking and performance analysis. Where businesses need a broader acquisition strategy, our performance marketing services connect PPC with other channels to create a more integrated approach to digital growth.

SME NEWS

Best Bespoke Full Service Digital Agency

Corporate Live Wire

Innovation & Excellence Award

Your Business Mag

The New Era of Marketing

Trusted by businesses around the world.

British Airways

UK’s flagship airline

H&M

International clothing chain

Marriott Hotels

Leading hotel company

AVIS

International car hire brand

ITV

Major British television network

British Airways

UK’s flagship airline

H&M

International clothing chain

Marriott Hotels

Leading hotel company

AVIS

International car hire brand

ITV

Major British television network

Our PPC Management Services

Need a PPC marketing agency in London that treats your budget like it's their own? We build paid advertising campaigns that focus on one thing: getting you more for every pound you spend. Here's what's included:

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Google Ads
Capture high-intent searchers and turn clicks into customers.

Google Shopping Ads
Put your products in front of buyers ready to spend.

Display & PMAX Campaigns
Reach the right audience everywhere Google sells ads.

Paid Social
Scale your brand across Meta, TikTok, X and LinkedIn with paid social campaigns built to convert.

Why We're the Best PPC Management Agency in London

Picking the right PPC company in London can make or break your campaign — so what should you actually look for? Data-driven strategy, reporting you can understand at a glance, and results that hold up under scrutiny. It's what separates the best PPC agencies from the rest, and it's exactly what you get with us:

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Certified Google PPC Agency Partners

Our official Google Partner status ensures you benefit from cutting-edge strategies, exclusive platform insights, and support from Google's technical teams.

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Specialist B2B PPC Agency Expertise

We understand the unique challenges of B2B marketing. Our campaigns focus on lead quality, longer sales cycles, and complex attribution models to deliver genuine business growth.

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Comprehensive PPC Service Provider Portfolio

From Google Ads and Shopping campaigns to Meta, LinkedIn, and TikTok advertising, we manage your entire paid media ecosystem under one roof for seamless cross-channel optimisation.

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Award-Winning PPC Management Services

Recognised by SME News, Corporate Live Wire, and Your Business Magazine, our consistent track record of excellence demonstrates why brands trust us with their advertising investment.

Our PPC Management London Process

Our proven methodology, as a leading PPC marketing company, ensures seamless onboarding and rapid campaign delivery. From initial strategy to ongoing optimisation, we provide complete transparency at every stage:

Discovery Call (Day 1)

A direct conversation with our business directors to understand your goals, budget, and current performance. We'll identify the gaps in your existing activity and outline how we'd approach them and add value.

Audit & Strategy (Week 1)

Our team conducts a full audit of your account, competitors, and product feed, then builds a tailored strategy covering campaign structure, targeting, creative, and the KPIs we'll be accountable for.

Build & Launch (Week 2)

We rebuild or refine your campaigns end to end. Tracking, conversions, and creative are all reviewed and optimised before launch to ensure performance from day one.

Optimise & Scale (Day 30 onwards)

Weekly optimisations, monthly performance reports, and a direct line to your account manager. As results compound, we scale budgets in line with ROAS targets.

Partner with London's Leading PPC Service Provider

Ready to transform your paid advertising performance? Our PPC management services deliver measurable results for businesses across London and beyond. Book a free consultation with our PPC expert to discuss your campaign objectives.

Frequently Asked Questions About PPC Management Services

What should I look for in a PPC management company in London?

When selecting a PPC management agency, prioritise Google Partner certification, proven case studies in your industry, transparent reporting practices, and experience with your specific platforms (Google Ads, Meta, LinkedIn). The best PPC agencies offer strategic consultancy beyond campaign management, including conversion rate optimisation and landing page recommendations. Look for agencies that provide dedicated account managers and regular performance reviews rather than automated, hands-off services.

How much do PPC management services cost in London?

PPC management services cost in London typically range from 10-20% of your monthly ad spend, with minimum fees starting around £800-£1,500 per month for professional agencies. Enterprise-level B2B PPC agencies may charge fixed retainers from £2,000-£10,000+ depending on campaign complexity, platform diversity, and strategic requirements. We recommend budgeting £2,000-£3,000 minimum in monthly ad spend to allow sufficient data for meaningful optimisation and testing.

How quickly will I see results from your PPC management services?

Professional PPC management services typically show initial improvements within 4-6 weeks as campaigns accumulate performance data and undergo iterative optimisation. However, significant ROI gains often require 2-3 months to fully mature, particularly for competitive industries or complex B2B PPC campaigns. The best PPC management companies set realistic expectations: immediate traffic increases are common, but sustained profitability comes from continuous testing, refinement, and strategic adjustments based on conversion data rather than vanity metrics like impressions or clicks.

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