In-House Marketing Support: Bring PPC and Paid Social In-House

Kinsman & Co helps London and UK brands bring PPC and paid social in-house. We set up the team structure, hire the right people, run in-house PPC training, choose the tooling and stay on for ongoing oversight. We also fill strategic gaps across strategy, data and content, so your internal team gets fresh perspective and expert delivery.

Whether you want to move paid media fully in-house, run a hybrid agency model with specialist delivery from us, or add expertise during periods of growth, we work alongside your team to build in-house marketing capability that lasts.

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In-House Marketing & PPC Team Build | Kinsman & Co

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Why Choose In‑House Support?

Many London and UK brands reach the point where bringing PPC and paid social in-house makes sense. We help you get there: defining the team structure, writing the job specifications, setting market-rate salaries and sourcing the right people. A win-win for business, employee and agency.

Hiring Your In-House Paid Media Team

Through our work we've met some of the best people in the industry at every level of seniority, and many of them want to hear about the right opportunity. For harder-to-fill roles, we work with specialist industry recruiters at preferential rates.

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Team Structure, PPC Training and Tooling

We plan the structure, phase the workload between your team and ours, and train your people on the tools, processes and strategies they need. You get agency-level expertise without losing control.

A Hybrid Agency Model, Not a Bigger Retainer

We'll tell you when it doesn't make sense for us to do a task on your behalf. Some of the most important work doesn't need experts, it needs time, and that is often where an in-house team scales best. We'd rather you invest where it matters and drive long-term growth for the business.

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In-House Marketing Team Support, From PPC to Content

Digital Strategy & Planning

Growth

Business Planning

Team Structure

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Work alongside our strategists to build and refine long-term roadmaps, aligning media, content, and performance initiatives to your goals. Where required, our team can complement your existing marketing function with specialist performance marketing expertise and strategic support.

Performance Media

Social

Display

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Gain PPC, paid social, and programmatic experts who can build, audit, or optimise campaigns directly within your team. Our specialists can support your existing team across paid social, search and programmatic activity without the need to build every capability internally.

Analytics & Data

Ai Automations

Copywriting

Video

Graphics

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Our data specialists offer modelling, dashboarding, and BI support — giving you reports that are both insightful and actionable. We can also strengthen your internal capabilities with data and analytics expertise, helping your team make better use of performance data.

Creative & Content

Responsive

Wireframing

Design

Content

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We provide content strategists, copywriters, and designers to support your content pipeline and creative executions. Our content creation services can work alongside your existing team, providing additional specialist resource when workloads increase or new capabilities are required.

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Let's Talk About Your Growth Plans

In-House PPC and Marketing FAQs

Everything you might want to know up front.

What does in-housing your marketing mean?

In-housing means building your internal marketing capabilities, such as PPC and paid social, instead of relying entirely on external agencies. This gives you more control, transparency and long-term efficiency.

How do you help bring PPC in-house?

We help with hiring, training and setting up the right tools, processes and strategies. Our goal is to build a self-sufficient, high-performing internal team.

Is in-house marketing better than an agency?

It depends on your business goals, resources and growth stage. We support both hybrid and fully in-house models to get the best outcome for your business.

How long does it take to build an in-house marketing team?

Typically 30 to 90 days to establish the right structure, processes and initial execution. Timelines vary with your requirements and team size.

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