Digital Marketing Audit & Ad Account Audits in London

Get a clearer view of your digital performance with expert-led digital marketing audit services from Kinsman & Co. Our digital marketing audit company reviews the channels, campaigns, data and processes that influence your online growth, helping you understand what is working, where performance is falling short, and where opportunities exist.

From SEO and PPC to social media, content, analytics and your website, we assess your digital activity against your business objectives and relevant market benchmarks.

Whether you need to troubleshoot declining performance, validate your existing strategy or identify opportunities for growth, our specialists provide practical insights that can help you make more informed marketing decisions.
Digital Marketing Audit London | Ad Audits | Kinsman & Co
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Why Invest in a Digital Marketing Audit?

Our digital marketing audit services provide a structured review of your website, SEO, paid media, social, content and analytics to identify gaps, inefficiencies and areas for improvement.
A digital marketing audit can also help explain changes in traffic, paid media efficiency or conversion rates, giving you a clearer basis for your next steps. Where opportunities are identified across paid media, our performance marketing services can support a focused growth strategy.

What Our Advertising Audit Covers

1

Website & Conversion Audit

Website Performance
UX & Usability
Conversion Optimisation
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We review website performance, usability, mobile responsiveness, user experience and conversion pathways to identify issues that could affect engagement and business outcomes.

2

SEO Audit

Technical SEO
Keyword Analysis
Organic Visibility
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Our SEO review examines organic visibility, keyword performance, technical SEO and content alignment to identify areas that may be limiting your search performance.

3

Google Ads & PPC Audit

PPC Performance
Campaign Auditing
Budget Optimisation
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Our Google Ads audit covers your paid search campaigns, targeting, account structure, budgets and performance data to find inefficiencies, budget leakage and clear opportunities for optimisation.

4

Paid Social & Social Media Audit

Paid Social Audit
Channel Performance
Social Engagement
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Our paid social audit reviews your social strategy, channel performance, engagement and content to show how effectively your social activity supports your wider marketing objectives.

5

Content Audit

Content Performance
Content Relevance
Audience Alignment
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We assess content relevance, performance and audience alignment while reviewing your analytics setup to ensure important data is being captured accurately and can support meaningful business decisions.

6

Analytics & Tracking Audit

Analytics Setup
Conversion Tracking
Data Accuracy
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We review your measurement and tracking setup to make sure data is captured accurately and your analytics architecture supports your business objectives.

7

Competitor & Sector Analysis

Competitor Benchmarking
Market Research
Growth Opportunities
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Market and competitor benchmarking to understand strategic positioning, identify gaps, and uncover growth opportunities.

Get in touch
Get in touch

Digital Marketing Audit FAQs

Straight answers on scope, deliverables and what happens next.

1
What is a digital marketing audit?
A digital marketing audit is a detailed review of your website, SEO, PPC, social media, content, analytics and overall marketing strategy. It identifies performance gaps, technical issues and opportunities to improve your digital results.
2
Why use a marketing audit agency?
A digital marketing audit helps identify what is working, where performance is being lost and which areas require improvement. It provides a clear, data-led view of your current strategy so you can prioritise actions that support business growth.
3
What does a digital marketing audit include?
A comprehensive audit can include website performance, SEO, PPC campaigns, social media, content, analytics, competitor activity and overall marketing strategy. The scope can be tailored to your business objectives and specific performance concerns.
4
How does an ad account audit improve performance?
An audit can highlight issues affecting traffic, campaign efficiency, conversions, tracking and overall performance. These findings provide a practical basis for refining your digital marketing strategy and improving return on investment.
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