Award-Winning Performance Marketing Agency in London

Accelerate your digital growth with our award-winning Performance Marketing. We manage high-performance Paid Search and Paid Social campaigns that drive real business results — more leads, more sales, and a stronger return on every pound you invest in paid advertising.

20X

ROAS from Google Ads & Paid Social for E-Commerce

£30

CPA on direct bookings for Hospitality & Travel

£40

CPL for B2B, education, F&B + fintech campaigns for Lead Gen

Average rating 4.97/5

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SME NEWS

Best Bespoke Full Service Digital Agency

Corporate Live Wire

Innovation & Excellence Award

Your Business Mag

The New Era of Marketing

Trusted by businesses around the world.

Trivago

Global hotel comparison site

British Airways

UK’s flagship airline

H&M

International clothing chain

Marriott Hotels

Leading hotel company

AVIS

International car hire brand

ITV

Major British television network

Pernod Ricard

Global spirits company

Trivago

Global hotel comparison site

British Airways

UK’s flagship airline

H&M

International clothing chain

Marriott Hotels

Leading hotel company

AVIS

International car hire brand

ITV

Major British television network

Pernod Ricard

Global spirits company

Trivago

Global hotel comparison site

British Airways

UK’s flagship airline

H&M

International clothing chain

Marriott Hotels

Leading hotel company

AVIS

International car hire brand

ITV

Major British television network

Pernod Ricard

Global spirits company

Case Studies

R.M. Williams

R.M. Williams is an iconic Australian footwear and apparel brand, renowned for its craftsmanship, heritage, and commitment to quality. With a strong global presence and a loyal customer base, the brand continues to evolve its digital performance to meet modern consumer expectations. Kinsman & Co partnered with R.M. Williams as a digital growth partner, supporting paid media strategy, performance optimisation, and customer journey improvements across key online channels to drive sustainable revenue growth.

20X

ROAS at Scale

£30

CPA after restructuring Google Ads

20% +

Revenue YoY from Paid Search & Paid Social

Hard Rock Hotels

Hard Rock Hotels partnered with us to manage paid advertising campaigns designed to increase direct bookings. Our focus was on high-intent traffic, efficient spend and clear conversion paths across key booking markets.

£30

CPA on direct bookings

+90%

increase in direct bookings YoY

8X

ROAS while reducing OTA reliance

Inspired Education

Inspired Education Group is a global leader in premium private schooling, operating more than 100 schools across over 20 countries and educating tens of thousands of students aged 1–18. Their mission emphasises academic excellence, holistic development, global connectivity, and innovation in education. Kinsman & Co was engaged to manage IEG’s digital marketing operations across their worldwide network and to centralise campaign creative and execution. Our remit spanned global strategy, localised delivery, and performance optimisation to support enrolment growth and brand consistency.

£40

CPL from contiuous optimisation

2%

CTR from creative-led testing

8X

CVR on Qualified Leads

Our Performance Marketing Services

3

Paid Search

Google Ads

Bing Ads

Search

Shopping Ads & Performance Max

YouTube

Display

Remarketing

Conversion Tracking

Measurement

Intent captured. Revenue generated.

We build and scale high-performance search campaigns designed to convert demand into measurable growth. From Google Ads and Shopping to remarketing and advanced tracking, every campaign is structured around efficiency, data and ROI.

Precision targeting. Intelligent optimisation. Predictable return.

3

Paid Social

Meta Ads

Instagram

TikTok

LinkedIn

Audience Targeting

Creative Strategy

Retargeting

Measurement

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Scroll-stopping ads that actually convert.

We create and manage paid social campaigns that go beyond impressions. From Meta and TikTok to LinkedIn, we combine sharp creative with precise audience targeting to drive real engagement, leads and sales across every platform.

Right audience. Right message. Right time.

3

Display Ads

Google Display

Programmatic

Retargeting

Banner Creative

Audience Segments

Brand Awareness

Conversion Tracking

Overhead view of four diverse people jogging on a paved path outdoors.

Stay visible. Stay front of mind.

We plan and execute display campaigns that keep your brand in front of the right people at every stage of the funnel. From prospecting new audiences to retargeting warm visitors, every placement is optimised for visibility and return.

Broad reach. Precise targeting. Measurable impact.

1

Performance Strategy

Channel Planning

Budget Allocation

Audience Segmentation

Funnel Architecture

Media Planning

Competitor Analysis

Growth Roadmapping

KPI Frameworks

Forecasting

We don't just run ads — we build revenue engines.

Kinsman & Co acts as your embedded performance partner, aligning media strategy directly to commercial growth. Every campaign is structured, data-led and built for measurable return.

Once the strategy is set, we execute with precision - delivering focused 30/60/90 day plans designed to generate momentum fast, scale efficiently and maximise every pound invested.Clear strategy. Intelligent execution. Predictable growth.

2

Performance Creative

UGC & Creator Content

Creative Strategy

Static & Motion Design

A/B & Multivariate Testing

AI-Generated Creative

Landing Page Optimisation

Ad Copy & Messaging

Person holding a pink-frosted donut with white sprinkles near their lips.

Creative that converts, not just captures attention.

We produce high-converting creative built for performance environments. Every asset is designed to drive action — from thumb-stopping social ads and UGC to landing pages engineered for conversion. Rapid testing, structured experimentation, and data-driven iteration ensure your creative never stops improving.

Contact Us

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Answered questions.

Everything you might want to know up front.

1

What does "performance marketing" actually mean?

Performance marketing is advertising where you only pay for measurable outcomes — clicks, leads, or sales — rather than impressions or reach. At Kinsman & Co, we build campaigns across paid search and paid social that are tied directly to business results, so every pound of your budget is working toward a defined goal.
At Kinsman & Co, we manage your PPC campaigns end-to-end — from keyword research and audience targeting to ad creative and bid optimisation. Our goal is to maximise your return on ad spend across every paid channel.

2

Which platforms do you run campaigns on?

We run campaigns across Google, Meta, LinkedIn, TikTok, Pinterest, and Bing, depending on where your audience is most active. Rather than spreading budget thinly across every channel, we identify the platforms best suited to your goals and focus there first — then scale what's working.
A dedicated PPC agency like Kinsman & Co brings the expertise to structure campaigns properly, avoid wasted spend, and scale what works — so you get better results from your ad budget without the overhead of building an in-house team.

3

How much budget do I need to get started?

There's no single answer, but we typically work with clients spending a minimum of £2,000–£3,000 per month in ad spend. This gives us enough data to optimise effectively and see meaningful results. We'll always be upfront about what's realistic for your budget before we begin.

4

Do you work with businesses running ads for the first time, or only established accounts?

Both. We work with brands launching their first paid campaigns and with businesses that have existing accounts in need of a structural overhaul. In either case, we start with a thorough audit or setup process to make sure foundations — tracking, structure, targeting — are right before scaling spend.

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We have a few of these

Awards & recognitions.

Year

Award

Type

2026

Business Circle Magazine

Top Digital Agency

2026

Business Circle Magazine

Top Performance Agency

2025

SME News

Best Bespoke Full Service Digital Agency

2025

Corporate Live Wire

Innovation & Excellence Award

2024

Featured In Vogue

Photography Feature

2024

Featured in Your Business Magazine

The New Era of Marketing