Full-Funnel Performance Marketing Agency

Drive measurable growth across every stage of the funnel with our performance marketing agency in London. From strategy and creative to measurement and optimisation, we build integrated campaigns that turn investment into revenue.
47%
Average increase in marketing-attributed revenue within 6 months
3.2X
Improvement in full-funnel conversion rates for D2C and lead gen clients
68%
Reduction in wasted ad spend through channel mix optimisation and budget reallocation
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Average rating 4.97/5
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Trusted By

SME NEWS

Best Bespoke Full Service Digital Agency

Corporate Live Wire

Innovation & Excellence Award

Your Business Mag

The New Era of Marketing

Experience

Trusted by businesses around the world.

Trivago

Global hotel comparison site

British Airways

UK’s flagship airline

H&M

International clothing chain

Marriott Hotels

Leading hotel company

AVIS

International car hire brand

ITV

Major British television network

Pernod Ricard

Global spirits company

Trivago

Global hotel comparison site

British Airways

UK’s flagship airline

H&M

International clothing chain

Marriott Hotels

Leading hotel company

AVIS

International car hire brand

ITV

Major British television network

Pernod Ricard

Global spirits company

Trivago

Global hotel comparison site

British Airways

UK’s flagship airline

H&M

International clothing chain

Marriott Hotels

Leading hotel company

AVIS

International car hire brand

ITV

Major British television network

Pernod Ricard

Global spirits company

Our Performance Marketing Services

1

Performance Strategy

Channel Planning
Budget Allocation
Audience Segmentation
Funnel Architecture
Media Planning
Competitor Analysis
Growth Roadmapping
KPI Frameworks
Forecasting
Person in light-colored clothing sitting on a red chair using a tablet near a white table with a small potted plant.

Strategy first. Growth by design.

Every performance campaign starts with a clear strategic foundation. We map your customer journey, identify high-value audience segments, and design a channel mix built around your commercial goals. No guesswork — just a data-led plan engineered for measurable, scalable growth.

Insight-driven planning. Commercially aligned. Built to scale.

2

Performance Creative

Capabilities
UGC & Creator Content
Creative Strategy
Static & Motion Design
A/B & Multivariate Testing
AI-Generated Creative
Landing Page Optimisation
Ad Copy & Messaging

Creative that converts, not just captures attention.

We produce high-converting creative built for performance environments. Every asset is designed to drive action — from thumb-stopping social ads and UGC to landing pages engineered for conversion. Rapid testing, structured experimentation, and data-driven iteration ensure your creative never stops improving.

3

Measurement & Optimisation

Conversion Tracking
Attribution Modelling
Marketing Mix Modelling
Dashboard & Reporting
Server-Side Tracking
Incrementality Testing
Close-up of a calendar page showing days Wednesday to Sunday, with red marks crossing off dates and the 11th circled in red marker by a blurred hand.

If you can't measure it, you can't scale it.

We build robust measurement frameworks that give you complete visibility into what is working and why. From first-party tracking and attribution modelling to incrementality testing and custom dashboards, our approach ensures every pound of marketing spend is accounted for and optimised.

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Answered questions.

Everything you might want to know up front.

1
What is performance marketing and how is it different from PPC?
Performance marketing is aholistic, results-driven approach that goes beyond managing individual ad platforms. While PPC focuses on paid search and social advertising, performance marketing encompasses strategy, creative production, measurement, and full-funnel optimisation.

At Kinsman & Co, we take acommercially integrated approach — aligning your creative, media, and data to work as one system, so every element of your marketing drives measurable business outcomes.
2
What does a performance marketing agency actually do?
A performance marketing agency helps your business grow byconnecting strategy, creative, and data. We design the full customer journey — from initial awareness through to conversion — and build campaigns that scale profitably.

This includes channel planning, audience segmentation, creative production, conversion tracking, and ongoing optimisation. The goal is to deliversustainable, profitable growth — not just short-term results, but long-term commercial impact.
3
How do you measure the success of performance marketing?
We go beyond vanity metrics. Success is measured against your actual business objectives — revenue, profit, customer acquisition cost, and lifetime value. We build custom dashboards and reporting frameworks that give you real-time visibility into what is driving results. From attribution modelling to incrementality testing, we ensure you always know exactly where your growth is coming from.
4
How quickly will I see results from performance marketing?
Most clients see measurable improvements within the first 4–6 weeks as we implement tracking, launch initial campaigns, and begin optimisation. Meaningful commercial impact — improved ROAS, lower CPA, and scalable revenue growth — typically builds over the first 2–3 months as we refine strategy, test creative, and optimise across the full funnel.
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We have a few of these

Awards & recognitions.

Year
Award
Type

2026

Business Circle Magazine

Top Digital Agency

2026

Business Circle Magazine

Top Performance Agency

2025

SME News

Best Bespoke Full Service Digital Agency

2025

Corporate Live Wire

Innovation & Excellence Award

2024

Featured In Vogue

Photography Feature

2024

Featured in Your Business Magazine

The New Era of Marketing