Today, we’re discussing a very common topic — one that many business owners and people looking to hire an agency often ask about. These are questions our team and our experts hear every single day, and we answer them just as often.

Before hiring any PPC expert or agency, you should have clear answers to these questions.

Keeping this in mind, we spoke with our PPC experts, Jackson and Ruby, so we could bring you their insights. Our aim is to share helpful answers for anyone who is searching for clarity on these topics.

Before we begin, I’d like to mention that the answers provided are based on the personal opinions and experience of our experts and our agency. Other industry professionals may have different viewpoints — and that’s completely natural, as these questions can have different answers depending on the individual and their experience. We respect all perspectives, and if you would like to suggest improvements or share your viewpoint, you’re welcome to email us.

Now, let’s look at the questions and their answers —

Questions – What experience do you have with PPC campaigns in my industry?

Answer – We’ve got experience in Fashion, Cosmetics, Hotels, Education, Agriculture, Property, and more. Even though each industry has a nuanced recipe for success, the ingredients are still the same, meaning we have significant cross-category learnings that set our management apart from other agencies.

Questions – Will I have access to the PPC accounts and own the campaigns?

Answer – You will have access to the PPC accounts and, of course, as the client is the ultimate decision maker, but we will manage the day-to-day for you + provide strategic advice based on our experience. We like to work collaboratively with clients to ensure success, but then take the deep work off your plate.

Questions – How do you track and report campaign performance?

Answer – We have fully customised dashboards that measure and analyse the data points that are most important to your business. Whether it’s GA4, Google Ads, Meta, or any other platform, we can set up and manage the data analytics to give real-time results for decision-making.

Questions – What platforms (Google Ads, social media, etc.) do you manage?

Answer – As a Digital Marketing agency in London, we specialise in driving urgency and capturing current market demand through digital media. This means we are experts in PPC Ads, Meta, Bing, LinkedIn, Pinterest, and many others. The key is leveraging the right platforms at the right time to grow and nurture your business effectively.

Questions – How long will it take to see results from my PPC campaign?

Answer – This is fully dependent on your business, its history, your budget, the category you are in, and any other activities you have during the period. If we are starting from scratch, be patient building this growth engine and think long-term. Short-term pain in building a reliable conversion machine will mean long-term gain.

Questions – Do you help optimise landing pages or conversions?

Answer – Of course, we have in-house CRO specialists that set up your landing pages based on best practice and then live adjust depending on your web traffic behaviour. This means any issues with conversion rate or lead quality are quickly managed and solved.

Questions – How do you handle negative keywords and campaign adjustments?

Answer – We utilise a comprehensive list of negative keywords that are used as a blanket across all campaigns, which we then overlay with brand / business-specific exclusions from day 1. Throughout the campaign, we then analyse the keywords that are not performing and begin to exclude these, too. We have a daily approach to campaign management that means nothing is ever missed.

Questions – What is your process for understanding my business and goals?

Answer – Our step 1 is always a deep and thorough brand onboarding process. Understanding the clients themselves, the business, the category, and the brand’s positioning within it. Also, knowing what’s worked and what hasn’t is crucial to our learning. This is the basis of our success, having a deep understanding of what we are aiming for as joint objectives.

If you feel there are any other questions you’d like our experts to answer, you can email them to us, and we’ll do our best to include them in our next blog.

If you’re interested in using our PPC service, you can also book a free 30-minute session with one of our experts.